Jameson Retail Campaign
JAMESON GOES BACK TO BASICS Most whiskey ads are focussed on flashy extrinsics. But we wanted to break through the clutter, and remind people why they fell in love with Jameson in the first place: the triple distilled, twice as smooth whiskey. So we created an intrinsic campaign for Jameson to show off what truly makes this the superior whiskey: what’s inside the bottle.