Absolut One Source Live
ONE SOURCE LIVE A FESTIVAL OF AFRICAN CREATIVITY - set out to become a symbol of Africa's cultural liberation. It included a festival, short film and fully integrated campaign that elevated the new heroes of African creativity. The festival gave creative instigators control over their own stages. Allowing them to fully express themselves, elevate and collaborate with their choice of artists and create a platform to light the fire of Africa's Creative Revolution. I had the opportunity to be part of this fully integrated campaign, my main role was to roll out most of the artworks for the festival, social media coverage during the entire campaign, outdoor, and the design of some of the visuals, the flaming A was my first design project and probably the most challenging.